Our Story
Founded in 2009 in Sydney, Australia, BMS Wholesale began as a small distributor of books and toys. Over time, the company evolved into BMS Brands, expanding its focus to include the development and distribution of diverse product lines such as toys, crafts, stationery, science kits, and puzzles. This transformation reflects our commitment to adapting to the changing needs and preferences of our customers.
With the support of our valued retailers, BMS Brands has grown into a global enterprise, serving customers worldwide. To strengthen our international presence, we have established offices in Australia, the USA, and China.
At BMS Brands, we remain dedicated to creating high-quality, affordable products that bring joy and educational value to children everywhere. By blending entertainment with learning, we strive to inspire young minds through engaging and enriching experiences.
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Our Vision
Our primary objective is to provide children with the means to engage actively with the world around them through the power of creative play.
We firmly believe that play is an essential aspect of childhood development. It is through play that children develop their imagination, problem-solving skills, and social interactions. Our goal is to design and produce high-quality products that captivate children's interests and inspire them to create, build, and play. By offering a wide range of engaging and innovative products, we aim to fuel their imagination and empower their natural curiosity.
Our Mission
Our mission is to create an environment where children can unlock their creativity, develop critical thinking skills, and tackle challenges with confidence. Through engaging with our products, we inspire children to explore, ask questions, and discover solutions independently. By sparking curiosity and a love for learning, we empower children to take charge of their own growth.
We are committed to providing tools that help children navigate the world with confidence and curiosity. Our focus is on crafting products that entertain, educate, and inspire, seamlessly blending imaginative play with structured learning. By nurturing the holistic development of children, we aim to shape a generation ready to embrace limitless opportunities and make a meaningful impact on the future.
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Our Passion
We are dedicated to creating an environment where children can unleash their creativity, think critically, and problem-solve. By engaging with our products, children are encouraged to explore, inquire, and seek answers to their questions. We want to instill a sense of wonder and a passion for learning, empowering children to become active participants in their own development.
Ultimately, our aim is to provide children with the tools they need to navigate the world with confidence and curiosity. We are committed to delivering products that not only entertain but also educate and inspire. Through creative play and learning, we hope to contribute to the growth and development of children, fostering a generation of individuals who are imaginative, inquisitive, and ready to embrace the endless possibilities that lie before them.